Apple Developing Electric iCar – Project Titan
Reports reveal that Apple is developing an electric iCar to compete with Tesla. It has been reported that Apple is negotiating with BMW and rustling Samsung employees, particularly battery specialist and reassigning many of the staff for its Project Titan.
There have been several reports since February that Apple has been working on a car which would give Tesla a run for its money, after an Apple employee had been informed by Business Insider having knowledge on the subject. This was related to the sightings of cars arrayed with sensors/cameras, registered to Apple.
According to The Wall Street Journal, the iCar project has been dubbed `Titan’, which initially stated that there were many hundred, Apple employees operating on the project. This has been backed by new report, claiming that the iCar would be released in 2019, will not be fully autonomous but will be fully electric with a few smart features like it would be complete with emergency braking, cruise control which will handle the accelerator and breaks on motorways and in traffic together with automatic lane changing system which will be activated by a flick of the indicator stalk.
iPhone Experience to Vehicle Through CarPlay
Tim Cook, CEO of Apple while speaking at Wall Street Journal’s WSJDLive conference at The Montage resort in Laguna Beach, California stated that the automotive industry seems to be close to massive change.
However, he refrained from commenting on whether Apple would lead part of the change which Cook forecasts would be seeing users move away from internal combustion engines to electrification. At the conference, Cook mentioned that itseems like there would be massive change in that industry. One may not agree with that but that seemed to be his belief.
This was followed by his refusal to respond to reports of Apple’s development of an electric car to be on sale by 2019. Instead he informed that the company has been working to bring the iPhone experience to the vehicle through CarPlay, Apple’s in-dash system which tends to permit users in accessing their iTunes music collections together with driving directions with the requirements of operating phones. According to the Guardian, Project Titan seems to be on its way, with the newspaper reporting that Apple has already developed its self-driving car and is need of testing.
Apple Interested in Carbon Fibre Reinforced BMW i3 Electric Vehicle
In contrast to several car makers like Google and Tesla, which are testing their self-driving cars on public road, Apple is keen on keeping a low profile. This indicates that the company is in need of some secured doors behind which it could test its private project.
Several outlets have revealed that Apple and the German automaker BMW have been coordinating with one another with Reuters reporting that Apple important person together with Tim Cook have been visiting BMW production facility in Leipzig.
Apple, in particular had been interested in the carbon fibre reinforced BMW i3 electric vehicle which was reported as the most energy efficient car in the US and is believed that the i3 would form the basis of the rumoured iCar, It has been further claimed that negotiations had started in autumn of 2014 between Apple and BMW and are now approaching a final deal. But it is worth mentioning that BMW had been the first carmaker to incorporate iPod facilities in its vehicles and it is entirely possible that Apple is simply looking to secure an agreement with the German company to move its CarPay project ahead.