The Apple Car cometh

Apple’s Project Titan’

Apple has been the topic of many rumours that have been circulating for most of 2015 which has been ranging from advanced high tech interior systems to Apple Car. Now six months from the several rumours with regards to Apple upcoming `Project Titan’, it looks like it is surfacing though majority of these rumours tend to be unconfirmed.

 It is said that Apple’s Titan team has numbered around 600 individuals which is sizable by most standards and if the recent rumours are to be believed, is set to triple very soon. This would be putting a lot of stress on Silicon Valley automotive engineer employment pool.

 Those availing the facilities within a short drive from Apple’s Cupertino headquarters are Ford and many others.The manufacturing plant of Tesla Motors is around 30 minutes from the Highway 880 and has been the most exposed hiring source for Apple with the founder and CEO Elon Musk.

It is said that Apple would be offering $250,000 signing bonuses to entice employees, but it’s Mercedes-Benz that offers the highest profile new hire – Johann Jungwirth. Jungwirth had earlier been the boss at Mercedes Benz Research & Development in North America researching on how to make the car find out where one intends to go, without being told.

Apple – Out-dated Human Piloted Machines

Steve Zadesky of Apple, former Ford engineer who had joined Apple in1999 is the leader of the entire Titan strength and had a big role in the launch of the original iPod and till recently had supervised the iPhone design also. Earlier rumours and reports have fixed the Apple Car as being an autonomous thing but different from Google’s self-driving machines.

With reports regarding Apple meeting with California DMV related to securing autonomous registration for a vehicle, clearly indicates the autonomous competences for the vehicle. But the recent report show that Apple would be coming up with a more out-dated human piloted machines.

The same reports fixed 2019 as the probable date for a presumed Apple Car which will be four years from now and presuming that Apple has been working on it for about a year it would fall in-line with the usual five year vehicle cycle of production.

Volvo Partially Selling autonomous Cars - 2017

It is the cycle period which is usually perceived when a developer tends to release a new version of the prevailing vehicle. For instances the new version of Porsche 911 which had been unveiled recently in Frankfurt was in development for around five years and in the grand scheme of things, it was a comparatively trivial update with new engines, new suspension tunings in addition to Apple’s CarPlay.

But the things tend to change and the Ford CTs design cycle took around 14 months, from ideation to Detroit debut. It would then be another two years thereafter before the car would be made available in the market if Apple intends to unveil the car in 2019 which is said to be greatly optimistic for a fully autonomous machine to hit the streets of America. This would aim on the need of a driver for the Apple Car though not 100% of the time. Volvo would be partially selling autonomous cars by 2017.

Apple's Rapid iOS 9 Adoption Shows the Future of IT

Apple has released the latest version of its iOS named as iOS 9 just a few days back and it has seen an incredible adoption rate, which is unbelievable in itself. Within two days of its launch, more half the iOS users have installed the new iOS 9. These numbers are only expected to rise more steeply with the retail sale of the latest iPhone 6s from the Friday. This shows that Apple is simply causing a huge upside down in the technology industry and it is on its verge to dominate with a solid grasp. Apple marketing chief, Phil Schiller went on say that it is a never seen before adoption rate for new iOS in the Apple history.

The future of technology industry in next five years

Next five years will be crucial for the Apple and with the current rise in the technology market, it is widely expected that Apple will overthrow the Windows to dominate in both consumer and enterprise sector. iOS devices are already seeing better adoption rate among the younger generation and Apple is aggressively pushing its iOS devices in the enterprise sector with an aim of boosting its overall footprint.

Apple has created a robust ecosystem for its iOS platform, which features a wide number of devices from desktops, laptops, smartphone to tablets providing an opportunity to businesses to easily migrate to iOS 9.

Apple faces competition from others but keeps expanding its ground

In the wake of Apple continuous rise Microsoft is seen changing its business strategy to appear more appealing to the consumers and enterprise alike. Google on other hand is quite limited to online sphere and relies more on the advertisements. The percentage people accessing YouTube for watching videos via mobile has increased up to 50% which is an alarming sign for Google. On other hand iOS devices like iPhone and Macs are going through a boom period as more and more people are migrating to the Apple solutions and it is not far when business will also turn towards its side.


Microsoft does have a great influence over the businesses sector with a wide adoption rate but it should be noted that current millennial are expected to take reigns in future and they are happier with Apple devices at the moment. This simply translates that in future iOS devices will easily make their move in the business sector with ease and grace.

Beyond the future prospects of Apple iOS

Apple has built a robust and giant ecosystem of interconnected devices in a steady manner. More people are eagerly upgrading to its new devices such as iPhones, Macs, iPads and also happen to adopt the new operating system version quite soon than in any other platform. This shows the consumer trust in the Apple solutions and it even reveals the digital transformation, which it is carrying out in technology market.

iOS has kept the security and privacy at its heart which ensures high quality remarkable products which are not so prone to hacks than other devices. Furthermore, Apple is also aggressively setting its print in the Internet of Things segment, which will ensure a range of smart devices in ever widening iOS ecosystem.

The Best iOS 9 Features You don't Know about Yet

Best Features of iOS 9 – Unknown

Apple has recently released its big software update for the iPad, iPhone and iPod with a lot of changes being done in iOS 9. Besides enhancing Siri and battery life, Apple has also upgraded on how one would interact with third party apps which supports `deep linking, apps. Deep linking enables apps to coordinate with one another and to the rest of iOS in way which was earlier not possible.

In-app Search

The built-in search tool, `Spotlight’ of Appleenables access by swiping down from any home screen or towards the top of the new Siri screen, has some new features for iOS 9. The most substantial one is the ability to navigate within third party apps which makes it easy to locate content.

When an app is updated to support the search function of iOS 9 one can type in searches quickly from any location and the in-app result will indicate alongside the standard web search results of Apple. Various app like Outlook, Dropbox, etc. have been updated already to aid the feature with expectations of many more to follow.

Phone Number Lookup 

The iOS 9 iPhone can pull data from natural Mail app to recommend who could be calling whenever an unknown call may come through and the same can be done for outgoing calls too.

Searching Settings

A quick swipe down from the top of the setting menu enables the user to locate anyone from the numerous settings which means that one could get back to scrolling through Twitter of texting much faster.

W-Fi Assist

If within the range of a free Wi-Fi location, the phone tends to ignore a Wi-Fi connection that may slow you down and will fall back to cellular which tends to be on, by default.

Bring back the all-cap keyboard

One of the greatest features in iOS 9 is the mixed case keyboard which has been introduced for the first time in the history of iPhone. However, should the user prefer to go back to the days of moving the thumb to interpret the state of the shift key, then is possible though you should not. You could go to Settings: General: Accessibility: Keyboard and even turn off the key that may popup in Settings: General: Keyboard: Character Preview.

View selfies or screenshots at once

In Photos, one will find two new sections namely selfies and screenshots wherein the selfies folder could be amazing to browse through, though it is the screenshots section which could be important for tech enthusiasts. The need to navigate through the complete photo stream to locate and accidental delete or old screenshots is not essential. You could swipe over them all and delete which is another new photos feature.

Headphone smart

When a pair of headphones or earbuds is plugged in, a new icon tends to appear towards the lower left of the iPhone/iPad lock screen. iOS 9 is now aware that the presence of the headphones indicates that the user intends listening to music and automatically recommends the app used recently.

Double tap for Apple Pay

Earlier the physical button for Apple Pay was not available. In iOS 9, one can double tap on the home button without the need of a passcode or fingerprint recognition and you can arrive instantly into Passbook with Apple Pay. However, to process the payment, fingerprint would be essential. The option of turning it off in the Settings panel under Wallet and Apple Pay could also be used if this seems like an unwanted security risk.

Ad blockers top Apple Charts as iOS 9 Debuts

Ad-Blocking – Top of Apple’s Store Charts

Following the recent launch of iOS 9, ad-blocking apps have gone to the top of Apple’s Store charts. According to App Annie, mobile analytics firm, a $2.99 app, Peach that tends to block` most ads as well as privacy invading trackers on web pages seem to be the top paid app in the App Store.

 Purify Blocker; a $3.99 app is at No 4 on the paid apps chart, while a 99 cent Blockr app is No. 17 on the charts. The sudden interest in ad blockers is due to Apple’s new iOS 9, software which tend to power iPads and iPhones adds features that enable the Safari Web browser to tap into content blocking from third party apps.

Users could just install this type of an app and set Safari to use it in order to block advertisements as well as similar content while surfing the web. Ads can be offending spot for people surfing the Internet and blocking ads helps users in quickening the Web performance as well as keeping ads from coming up on the screen. Advertisers tend to use ads in order to generate income and several websites which are free depend on ads to get some revenue.

Ads on Web- Intrusive/Annoying/Trespassing on Privacy

Arnent, Peace developer is known for his creation of Instapaper, an app which enables readers to save articles for offline reading and often strips ads in the process. He had partnered with ad blocking company, Ghostery, for Peace, that gives the app the benefit of a well-established database. Besides ad blocking, Peace also disables slow loading fonts, blocks social widgets as well as hides common sections towards the bottom of the sites and includes a straightforward feature for whitelisting sites.

The counter debate from the user point of view is that several ads on the Web seem to be intrusive and annoying, trespassing on privacy. Advertisements tend to use video, animation and other techniques to draw the attention of the audience.

 However, the privacy issue seems to be one of the most important with people very much concerned over the data collected by advertisers. Marco Arment, developer of Peace has mentioned in a blog post recently that `web advertising and behavioural tracking is getting out of control.

Flare-up of Ads blocking – Bitter debate

They are unacceptably creepy, bloated, annoying and insecure and seem to be getting worse at alarming pace’. He states that people who use ad blockers should not feel guilt-ridden that they could be offending advertisers and websites which depend on ad revenue.

 He add that if publishers prefer to offer free content funded by advertising, the burden is on them to choose ad content as well as methods in which readers would tolerate and respond. By integrating ad blocking, Apple the California based company is clearly supporting the users. We need to now wait and watch on the reaction of the advertisers.

 Publishers are envisaging a growing percentage of their web traffic from smartphones, however, mobile ads seems to be making much less revenue than those on desktop and till now, only desktop browsers have good or reliable potentials to block ads.

This flare-up in popularity of blocking ads has given rise to bitter ethics debate between those who view them as an existential threat to the free Internet and those who are fed up of barrages of horrible and at times harmful ads and arrays of trackers who tend to trace their online movements to target ads better.

Burberry Becomes First Major Fashion Brand with an Apple Music Channel

Burberry – First Major Worldwide Brand with Apple Music Channel

`Curators’, Apple Music’s playlist till now have been directly significant brands like DJ Mag or Shazam and hence Apple has been in collaboration with Burberry wherein the luxury fashion house will be the first major worldwide brand in launching a curated channel on Apple Music making it the first luxury fashion house to do so. However, it is not unusual choice due to its Burberry Acoustic campaign that supports new British music talents and also features acoustic tracks recorded exclusively for Burberry.

Burberry hires a full time music team which works on Burberry Acoustic and matches up artists having record labels. The Burberry Apple Music channel has been listed under `Curator Playlists’ comprising of contents from brands as well as media sites like GQ, Wired, Rolling Stone and Pitchfork.The maker of £1000 trench coats would be using the channel to showcase its partnerships with the British artists like James Bay and George Ezra together with playlist that will reflect the fashion label’s taste.

 The contents that have been provided by Burberry comprise of selections from Burberry chief executive, Christopher Bailey with music played on the Burberry runway along with a selection of emerging British talent, in an effort to entangle the world of fashion and music.

Lead Other Companies to Use Apple Music

This move is not at all surprising, since various big; non-music brands have made their presence on competing services like Spotify. It is also not shocking that Burberry seems to be the first in line for an Apple Music partnership. Burberry CEO Angela Ahrendts as its senior retail VP, back in 2013, had been hired by Apple and the two firms had been collaborating prior to the change in career being official.

This would lead other companies to use Apple Music channels for promotion and Apple will not mind extra subscribers coming along the way. Bailey who had taken over as Burberry boss after Ahrendts had left to become head of retail and online at Apple in 2014, has commented that there are several unusual British artists and that it is a pleasure to have the occasion of working with them and showcase their incredible talent and that music has always been inherent to what we tend to do and is excited with the partnership with Apple on this amazing platform’.

Launched with Exclusive Videos/Performance – Burberry Show Sept 21

Burberry would be launched with exclusive videos from developing artists like Lila Vargen and Georgie together with a performance from Alison Moyet which would be filmed at the upcoming Burberry Womanswear show in London on September 21.

The subscribers to Apple Music would be able to locate and follow Burberry in the `Curators’ section. The Apple Music streaming service had been launched in the summer with the expectations of competing with companies like Spotify. Apple and Burberry have been in long partnership first in 2013 to show off the photographic potentials of the iPhone 5s.

Angela Ahrendts, the current head of retail for Apple was also the CEO of Burberry till the springs of 2014 when she joined Apple. The new Apple Music channel of Burberry is the first collaboration between Apple and Burberry since her departure.