Apple Pay – Transaction Secured and Easy

Apple’s next focus on how we pay for things, end number of times, is aiming on cash and credit cards as well as online shopping. Apple Pay utilises NFC – near field chip to correlate with payment sensors at store checkouts which works on Touch ID.

This is a system built in updated iPhone which uses the fingerprint as a pass code. Apple Pay intends to make the transaction much more secured when major retailers like Target and Home Depot have reported huge breaches on the payment systems. A visit to Cupertino, California was undertaken by Gwen Stefani, Dr Dre and Stephen Fry together with a team of experts from fashion and technology to see Tim Cook, executive of Apple, unveil his latest products.

Their attention was drawn towards Apple Pay wherein Tim Cook made a statement saying `it’s all about wallet and that their vision is to replace it’. He then showed a video presentation wherein a woman was found fumbling for her card at a till, rummaging through her bag before swiping and then walking out with her goods.

According to him, Apple would make the entire process a lot quicker by simply pulling out your phone, tap the register and you’re done. This made sense to him since most of the shoppers tend to move around with phone in their hands.

Helping Consumers to Travel Lighter

To get started, Apple is on its way targeting the plastic which fills the pockets where shoppers make around 200m transactions daily with their cards and Apple is keen on helping consumers to travel lighter.

Apple Pay compatible devices are the iPhone 6 and 6 Plus and owners of any of these devices could hold their card details in a digital wallet and pay for goods by tapping at the till. Apple does not seem to be discouraged with its past failures and is not a stranger to upsetting expectation.

Past experience which had occurred four years ago, when Steve Jobs, the chief executive then, had met with some universal criticism when he had set up the new iPad range where tablets were already available and consumers had rejected them.Apple proved the critics wrong and their devices with 170m units were sold while ecosystem of cheaper tablet had made their appearance.

Businesses/Consumers to Accommodate Apple Pay in their Plan

Recently, Tim Cook got his first opportunity to make his mark. After the death of Mr Job, the Apple Watch is the first new product line to be announced and the company’s step in the payment world would depend on how the present boss settles a legacy.

According to market survey it is considered that the new devices are the most anticipated and consumers would need to upgrade their iPhone 4 and 4S models which presently are the most preferred models. Apple’s iTunes platform is where users would have to sign up for Apple Pay, has over 800m users already.

Businesses as well as consumers are now looking forward to accommodate Apple Pay in their plans and Apple has gone ahead and signed up with some large names for its US launch this coming October which includes Disney, Starbucks, McDonald’s and Whole Foods.

Tim Cook’s Interview with Charlie Rose

In a recent interview with Charlie Rose, Tim Cook, Apple CEO discussed several current product lineup of the company like Apple TV, Beats and Steve’s legacy and hinted at latest products of which no one had any knowledge.

Cook admitted that there were a number of things which the company was interested in but their focus on execution prohibited the number of devices on which it could work on at any point of time.According to him there were products that they were working on and which no one was aware of with no rumours about the same.

With regards to the iPhone 6 and 6 Plus being the latest handsets, he was all praise about the Retina HD displays, its speed and thinness. He had also stated that some of their products would be great Apple products while the others would probably end up being shelved. He further added that they had been trying around with lot of things internally and if one would take each of their products made by Apple they would probably fit on a small table.

Google – Company’s Biggest Rival

At the time of the interview he was heard stating about his interest in TV which he said is `stuck back in the 70s’, and TV is the one thing they continue to have interest in and that there are plenty of areas that Apple is interested in but they have opted not to work on them.

Cook named Google as the company’s biggest rival which he observed enables most of the other hardware competitors, including Samsung.With regards to Beats, Cook stated the acquisition was more than talents and made a reference to music of Jimmy Lovine and Rap star Dr Dre. He touted the firm’s Beats Music stating the streaming service’s human curated playlist provided a different feel when compared to competing services.

Twitter and Facebook are more of partners than competitors according to him and that Apple has no plans to get into social networking business. He further added that Amazon is a product company even if it manufactures some tablets and phone which is not seen in many places. He went on to talk about Steve Job’s legacy and Apple’s acquisition of Beats.

Changes with regards to User Experience

Cook was asked whether Apple had any catch up plans with Samsung in releasing its new 4.7 inch and 5.5 inch models to which he was heard answering in the negative stating that they could have created a larger iPhone earlier and that it was not about just making larger phone but with intent and purpose to make better phone in every single way.

Cook also spoke about Apple TV stating that television was an area of great interest for the company. Cook revealed only a few things which he would like to change with regards to user experience and did not share much in details.

At the end of it all, Cook made a comment during his interview with ABC News, David Muir, about Steve Jobs, Apple co founder saying that he thought of him every day. Besides, another interesting news revealed was that Job’s office had remained untouched at Apple’s headquarter in Cupertino.

Apple’s Updated iCloud Storage Plans

At the recent iPhone’s launch event, Apple has updated its iCloud page reflecting its price changes trimming the prices on iCloud storage plans and the top level being offered is 1 terabyte of online storage for $19.99 per month or £14.99 in UK.

At the WWDC event 2014, Apple debuted iCloud Drive, which is a cloud storage service and one can back up any kind of file with the capability of accessing it from anywhere through the internet connection. The service is built in Mac OS X Yosemite and iOS 8 wherein the iCloud Drive enables the user to back up important files, documents, photos which can be accessed from Mac computer, iPhone, iPad or PC.

Besides Apple, there are others who have been offering cloud storage. iCloud users will now get the opportunity of paying less on Apple’s online storage with the recent development of Apple’s updated iCloud page mentioning its price changes which are as follows:

- 5 gigabytes – free

- 20GB – 99 cents or 79p per month

- 200GB- $3.99 or £2.99 per month

- 500GB - $9.99 or £6.99 per month

- 1 terabyte - $19.99 or £14.99 per month

iCloud – Easiest Direct Choice of iOS Users

The earlier plans were offered at four levels with the 5GB being free while 10GB was $20 per year, 20GB for $40 per year and 50GB for $100 per year.For an abounding storage plans, Apple should be competitive in order to convince iTunes users to take advantage of the same though there are better deals through other storage sites.

 Sarah Mitroff, associate editor of CNET has made her comparison on storage plans with examples wherein Google Drive has been providing 15GB of free storage with charges of $9.99 per month for 1TB. Microsoft on the other hand offers 15GB for free with charges of $2.50 per month for user for 1TB though iCloud seems competitive when compared to sites like Amazon Cloud Drive and Dropbox.

iCloud seems to be the easiest direct choice for iOS users intending to store their content in the form of movies, music or any other files in the cloud which can easily sync their content with multiple iOS devices taking care that the contacts, appointments, reminders, photos, mail together with other items does not get disturbed across their iPhone and iPad.

iCloud to be More User Friendly 

Recently, iCloud got a black mark with the revelation that hackers had accessed certain accounts, releasing a number of nude photos of celebrity and though there was a denial from Tim Cook that poor online security was the outcome of the photo leak, the company did promise to improve iCloud’s security by sending alerts to users, should someone try to change their password or log into their account from any unrecognized device.

Apple on its part is striving to make iCloud more user friendly with a new iCloud Drive feature which will be working similar to Google Drive with same services as complete cloud storage site enabling the user to access directly in order to save as well as retrieve files, from and to the iOS device, a Mac, and Window PC which will probably be launched as part of iOS 8 on 17 September this year.

Apple iWatch – Nightly Recharging

Apple had not conveyed much with regards to battery life at the time of the announcement of its iWatch on Tuesday but the company has since informed that the same needs to be charged nightly since the battery life offers about a single day operation.

According to Apple spokeswoman Nat Kerris’ statement to Re/code, `there seems to be a lot of new technology packed in Apple Watch which people would love to use throughout the day. She further stated that they had anticipated that people would charge the device nightly which was why it was designed as an innovating charging solution that would combine their MagSafe technology and inductive charging.

Sources who interacted with John Paczkowski indicated that the company was not pleased with the present uptime of the Apple Watch while some informed that the watch’s battery life presently is a single day operation and that the company is striving to make some modifications for improvement, ahead of its launch. Basically a one day life of the battery is on par with the other touchscreen smart watches that are at the moment offered which include the competing Android Wear.

New Dimension in Communicating

Apple Watch comes with a new dimension to user in communicating with their circle of family and friends. Just a glance can convey who’s contacting you and the experience is amazing combined with different forms of notifications with their own unique functions.

It comes with a suite of apps which enables the users to remain active and helps to set calorie burn goals everyday as well as keeping track of the activity levels with a reminder to keep on moving. The need of words is much less since the digital touch features on the watch, provides a spontaneous form of connecting with other wrist to wrist users.

The Apple Watch has the potential of uniting the capabilities of fitness tracker together with an advanced sports watch in a single device which can be worn at all time. Besides, it can track a variety of other activities due to its capabilities of obtaining various kinds of data.

The accelerometer can measure the total body movement and its custom sensor can measure the intensity through the tracking of the heart rate. Besides this with the help of the GPS and Wi-Fi of the iPhone it helps to track how far one has moved.

Device to be Launched in Early 2015

The battery life of this upcoming entry seems to be somewhat unclear since the product has not yet been finalized and ready to be launched. It was revealed by Apple that the wearable device would be launched somewhere in early 2015 but refrained from commenting further on this issue.

With regards to hardware and the pricing, Apple seemed to be vague on the matter and while the watch would probably start at $349, the cost breakdown on how much various model would be offered was not specified. Since its starting offer would be $349, there is a possibility that the high end models would escalate to a five figure price level.

 The Apple Watch luxury edition comes with hardened 18 karat gold while its existing 18 karat gold watches are offered for more than $10,000 in the market.

Is Steve Jobs's amazing iPhone is too small for Apple?

At the time of introducing the first iPhone, Steve Job’s had stated that they have designed something that will be wonderful for the user’s hand. That phone cam with 3.5 inches screen, designed to fit in the palm of the hand and made to be easily operable with fingers from only one hand. At that time Job insisted that the company has been able to design a perfectly balanced gadget unlike the phones from Google, which were not only based on Android Operating system but also came in large size. Job stated that it will be difficult of people to operate such big phones and probably no one will ever buy them.

With the increasing changes in the smart phones, is it possible that he might have been wrong? Samsung electronics is doing very well in the market is in terms of selling over sized phones. Now flowing with the change even Apple is expected to launch iPhone 6 in two different sizes. One phone will have 4.7 inches screen and while the other one will have 5.5 inches screen.

Apple has been amazing in terms of the promotional campaigns for their products. At the unveiling of their iPhone 5, they stated that it was a common sense to have a half-inch-larger screen along with a slender width phone. They stated that the user will be able to drag their single thumb from one corner to another and there will not be any need for them to get their second thumb involved.

Apple has been seen many times to take backtrack in terms of their original mindset. Steve Jobs and Jony Ive, the design chief, after a thorough research determined that 9.7 inch screen is the most ideal for web browsing, watching video, and sending emails. During the 2010, fourth quarter earnings call, Steve jobs made the following arguments:

• Compared to a 10 inch iPad, a 7 inch tablet will always been considered of half size. The benefits that one can receive from a 10 inch tablet are more than the half sized tablet. Since the screen size is measured diagonally, the smaller screen tablets are only 45% of their 10 inch iPad.
• Resolutions doesn’t make difference- Increasing the resolution is no solution as per Jobs as the other tablets have various limitations on tapping and pinching etc.
• Irreplaceable smartphones- One can’t replace the mobility of smart phones with a tablet. These 7 inch tablets are too big for smart phones and too small to compete with an iPad.

Contrary to the view points of Steve Jobs, post his death in the year 2012, Apple unveiled their own 7.1 inch iPad mini. These small tablets sold out like hot cakes when compared to the opinion of Jobs, who expected them to be DOA. Even though the overall revenue generated from selling of iPad was lesser then expected but it was still a surprise for Apple.

With the increasing screen size of iPhone, it will become harder for iPad mini to sell out. Now looks like apple is working towards a 12.9 inch tablet which is completely against what Job stated in 2010, he had said that a 10 inch screen is good enough to create a good tablet.