Apple in Talks to Acquire Beats Electronics

Apple, it has been reported is in talks to acquire Beats Electronics, the high end headphone company and streaming music created by Dr, Dre and Jimmy Iovine, a deal which is worth $3.2 billion and according to Financial Times, the deal is likely to be announced if the negotiations works our well in the next week.

It is reported that Apple would be paying the deal amount for the company, a sum which dwarfs the $404 million that Apple spent to acquire NeXT in the year 1996 and is one of the largest purchase as of date. As per its last earnings call, Apple had around $150 billion in cash on hand with plenty for coverage on large acquisition.

Beats Streaming Service

Besides, its line of bass boasting ear pieces, Beats has been in the competitive market for subscription streaming services with mobile offering, which unlike apple’s iTunes and iTunes Radio, offers ad-free on demand music listening for around $10 per month and if the deal goes through, Apple will be acquiring the subscription business together with Beat’s hardware division accompanied with Beats management team that will be reporting to Apple CEO, Tim Cook, as reported by Financial Times.

Beats at the moment has refrained from commenting on this and CNET though had contacted Apple will get back on hearing from them. Since Apple had long favourable relationship with Beats, their branded headphones lines are featured in both its physical Apple stores as well as the accessory section of its online store where the crux of the deal may turn out to be Beats Music.

Beat’s streaming service may become a central part of Apple’s music strategy after the launch of its online radio service of iTunes Radio last year. Moreover, Beats Music debuted with billing and marketing partnership with AT&T and as per reports has been swiftly growing.

Launch of Beats Music Service

Besides producing a range of popular premium headphones and speakers which Apple has currently been selling in its stores, Beats has also launched its Beats Music service which is a direct competitors to Spotify, Pandora as well as Apple’s own iTunes Radio service and is a subscription based on demand service which would be bolstering Apple’s free station based iTunes Radio service.

Beats Electronics purchase comes as Apple has been rumoured to be working on a complete revamp of iTunes, to boost the declining sales in music. Part of this revamping would include an on demand streaming music service similar to Spotify though the company may intend to purchase Beats instead of designing its own service from the ground level. Subscription for Beats Music is available for $9.99 per month is focused on curation.

Moreover the company had also hired experts in music from popular radio station across the country to create stations and playlist from the service’s twenty million song catalogue and it is yet not clear if Apple would be keeping the Beats Music format intact if it intends acquiring the company though the curation would be fitting well with the iTunes music stores that would be offering music choice which would be picked by Apple editors. Do get back to Macmyth to get some insight on the latest information on Apple Technology.

Apple hired Senior Medical Professionals

Apple, it has been reported has hired a team of senior medical technology professionals who would be working on projects.

The technology pacesetter has hired a medical team of senior medical technology executives who had previously worked in the biotech field and over the past year, Apple has hired about six prominent experts in biomedicine as per LinkedIn profile changes and a prominent research had just moved in a couple of weeks ago with Apple recruiting other medical professionals as well as hardware experts.

It is stated by undisclosed source that the number of hires is not clear. Most of the hires are well versed and have some expertise in medical sensor technology which will enable Apple products to analyse everything right from blood sugar levels to heart rate.

Wearable Device Using Sensors

Health, fitness together with medical care has now drawn the focus of major technology companies. Samsung for instance has built up several health’s related features in its Galaxy S5, together with many wearable technology devices recently have similar elements.

Moreover Samsung also has plans of organising an event later in the month to engage in talks related to health issues. It is believed that Apple would be working on some sort of a wearable device which would be unveiled later this year.

It would be using sensors and other technology to track health though it was not initially believed that Apple’s long wait of iWatch would probably be launched this year, it seemed more likely that Apple would launch a smartband instead in partnership with Nike which would deliver those features.

Headphones to Monitor Heart Rate/Blood Pressure 

Although the company has not declared any formal announcement with regards to a smart watch product, Apple is said to have registered the trademark `iWatch’, in Japan.

Most of Apple patents focus on wrist worn devices and in February, the company had filed a patent for a smart ear bud patent which could track steps as well as detect gestures of the head. Recently, a poster on anonymous secret sharing app Secret, revealed that Apple had plans on releasing a set of headphone which could monitor heart rate as well as blood pressure.

The earpods would be using Apple’s iBeacon technology in order to locate them just in case they would be misplaced and would need the lightening jack to work, as reported through a source. Besides, the phone would store the data in a similar way to thumbprint point data, fully encrypted and nothing identifiable.

Recruiting Engineers with Experience in Monitoring Body’s Perimeter

A mobile health executive informed Reuter that he had recently sat down with Apple executive from the iWatch team and said that the company had aspirations beyond wearable devices and speculating on a full health and fitness service platform which would be modelled on its apps store.

The med tech community is hoping on Apple to develop the apps store style platform in order that start-ups can make their own software and hardware mobile medical applications. According to Ted Driscoll, a Silicon Valley based partner at Claremont Creek Ventures that specializes in digital health and medical devices, states that Apple seems to be focussed on recruiting engineers with experience in monitoring the body’s perimeter.

Apple Invented Touch Sensitive Button to distinguish Accidental or Actual touch

An updated Apple patent published by the U.S Patent and Trademark Office reveals that the touch sensitive button would be capable in distinguishing from an accidental activation and an actual finger touch. Apple being a pioneer in touchscreen devices has come up with this new entry where the concept comes from a patent continuation and discovered by AppleInsider entitled `Configurable Buttons for Electronic Devices,’ A

pple’s invention is related to a touch sensitive depressible button which can generate input based on a depression of the button or based on a gesture performed on a surface of the button. Moreover, the button can generate input based on the depression as well as the touch event.

Physical Button – Associated Touch Sensor

The Touch ID featured first in the iPhone 5s and recently, a hacker group showed that the biometric security function could be tricked with a fake finger. In spite of the risk and according to findings being negligible, this feature will be making its appearance very soon.

This invention by Apple has a physical button with an associated touch sensor, touch sensitive buttons, which could detect instantly when the user is touching it.

In doing so, the button would be capable of knowing when it is being activated by a finger or an accidental touch and with this method; Apple has made it possible in identifying an accidental touch from a real finger press touch on portable device.

Beneficial to Users

These functions would be very beneficial especially with wearable electronics like the company’s latest rumoured iWatch, a portable device which is susceptible to accidental touch as it is being worn by the user. Apple’s patent provides a method by which the system can detect that the touch is unwanted and can ignore the same.

The patent includes illustration for what seems to be an unused design for the wearable clip on iPod shuffle and an example of one is that the buttons on the device are temporarily disabled when the clip on the rear of the device is squeezed enabling the user to place the device on their clothing without the need of activating the buttons in the front.

Avoid Unintentional Operation

The invention takes into account the need to avoid unintentional operation of button which is applicable to all portable electronics which include smartphone, media players, tablets, as well as notebooks. Some examples given by Apple include sleep, menu, power, volume and multipurpose buttons. Since Apple has a touch sensitive button of sorts on the iPhone 5s as the smartphone’s home button which includes the touch ID fingerprint scanner.

With the use of the Touch ID, users can now securely unlock their iPhone once the handset identifies their fingerprint from an actual finger when placed on the button. In continuation of the patent it is also revealed that more basic touch sensing possibilities could also be used on other buttons for future portable devices likely to come up from Apple as indicated by the USPTO recently. And inventors like John Benjamin Filson, Stephen Brian Lynch, Emery Sanford and Pinida Ian Moolsintong have been credited by U.S. Patent No 8,717,199. Do get back to Macmyth and get acquainted with the latest updates on Apple Technology.

SCiO turning Apple iPhone into molecular scanner

To get to know of the nutritional value of a restaurant meal or even slicing into an unripe fruit may soon be a thing of the past with the entry of SCiO, which is a pocket sized spectrometer that enables user to analyse the molecular structure of any substance from plants to food and even the human body giving the results on their iPhone device.

With the aid of Consumer Physic, SCiO’s creator, one can have a Star Trek experience with this device and users can focus the Zippo sized scanner at a fruit and find out its ripeness without the need of even touching or peeling it. Moreover, the SCiO could also be used to analyse a meal to determine its calories as well as its fat content, thus making the tracking of the meal much easier than before.

Providing Nutritional Information

It is a device which provides the nutritional information on the food we consume without the need of entering most of it and is the first portable spectrometer for consumers offering a greater versatility of application. It could help users in checking soil conditions alert gardeners on their plants for sufficient water or ensure their medication is authentic.

Dror Sharon, CEO of Consumer Physics informed CNN that it is the first application for consumers who would be interested in knowing the nutritional value of what they are consuming, adding further that she often came across people who did not know the contents in cheese, fruit or vegetables thus having a hard time in discerning what should be eaten.

This device according to her would be empowering if consumers would want to change their intake, either for medical reasons or training thus providing education in teaching to make better nutritional options.

Endless Applications 

According to Co-founder of Consumer Physics, Damian Goldring in a promotional video for the gadget, he states that the applications are endless. The SCiO can be connected to a smartphone through the Bluetooth Low Energy which works in tandem along with a custom companion application where SCiO directs its raw data to the cloud for analysis with the results available on the user’s handset.

The readings taken by SCiO is done through a method known as infrared spectroscopy wherein the light reflected from an object is analyzed by a sensor called the spectrometer. Due to the different molecules interaction with light in unique way, the spectrometer is capable to determine which molecules would be responsible for the light signature that it envisages.

SCiO, Low in Cost with Advance Algorithms

Though handheld spectrometers operating on this method do exist, they are generally big and bulky items would be costing a large amount of money. Consumer Physics had stated that they use low cost optics with advance algorithms in order to make SCiO smaller with significant low in cost when compared to other NIR spectrometers.

SCiO technology which seems to be similar to anapproachApple is rumoured to be studying for its `iWatch’, Apple though focused on health benefits like non-invasive blood oxygen and glucose monitoring instead of the general purpose spectroscopy.

Apple Making The MacBook Air Cheaper And Efficient

Apple the Cupertino tech giant, the finest laptop and computer making company is all set in making its smallest Mac available to users at reduced price with upgraded processor ina bid to attract new buyers. It has been reported that Apple has dropped its prices on the laptops and will now be selling the cheapest 11.6 inch MacBook Air Model at $899 instead of $999 making the MacBook

Air a lot cheaper and efficient. This means that all Apple fans can now opt for a lighter, cheaper alternative to the MacBook Pro with this price cut with an additional $100 for Retina display if they desire the same.Besides the entry level 13.3 inch Air also saw a $100 slash to $999 from $1,099 and all Apple users in UK now will be getting an even better deal of £100 price cut in the Air line.

The 11.6 inch Air will now start at £749 and the 13.3 inch model will be at £849. These entry models come with 128 GB flash storage and 4 GB of memory and the higher end version comes with a 256 GB solid state drive which also comes with a price cut of $100 in US and £100 in the UK.

The New Air Models Standard and Faster

The new Air models will now come with a standard and faster 1.4 GHz Intel Core i5 processor instead of the 1.3 GHz chip being a minor performance upgrade though the fourth generation Intel Core Haswell process would be more efficient in various ways like power efficiency or cooling with these manufacturing improvements.

Intel’s latest Haswell processor offers a great boost in speed and its main advantage is that it conserves power where the 11 inch and 13 inch MacBook Air notebooks offer around nine to twelve hours of battery life respectively.

Better Battery Life

The main upgrade versions are better battery life with additional iTunes and free iLife together with iWork according to Apple. iTunes movie playback times increases to 12 hours on the 13 inch notebook while the 11 inch will get 9 hours adding to two additional hours of playback time with the updated MacBook Air.

The iLife and iWork comes free with every new Mac.Besides the price cut and the upgrading of the processor, the MacBook Air line remains unchanged though speculations are on that a redesigned Air would be coming up later this year with NPD DisplaySearch and many others hoping that Apple would release a thinner, 12 inch MacBook Air model along with a Retina display, since the Apple’s most portable laptops of 11.6 inch and 13.3 inch are non-Retina resolution displays powered by Intel’s HD 5000 graphics. Most of the users would find the new starting price an attractive offer with both a price drop and a processor boast.

MacBook Air has not seen any major redesigns since 2010 and the new price drop MacBook Air is now available online and in stores for interested users. Macmyth provides the latest updates on Apple technology; do visit the site to get acquainted with the latest updates on technology.