Assisted Living Marketing

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The new Kobo pre-order at Fnac

It's back! There is not that smartphone manufacturers are shooting late. This also disrupts the market for digital reading lights. Then present its new Amazon Kindle tomorrow, Kobo has blown the politeness of its competitor by unveiling its new model, the Kobo Glo!

The novelty of this model is its screen which is equipped with a lighting system. Generally, this is the feature reading lights this vintage 2012. Only the name has changed. This technology is called ComfortLight in Kobo, Nook and Paperwhite Glowlight at Amazon.

The screen also has a better definition: 1024 * 768. The Kobo Glo includes 2 GB of memory, 1.2 GB for storage. It has Wi-Fi, weighs 185 grams and is available in several colors. The Kobo Glo is already available for preorder at Fnac. Price: 129 €. Deliveries will begin October 15.

An iPhone app to teach you how to drive well

Two Japanese insurance companies, Sompo Japan Insurance and Nipponkoa Insurance have developed a program for iPhone, Safety Sight to help drive safely.

Placed before the iPhone windshield inside the vehicle and facing the front cover. Sight Safety will monitor the way and prevent the approach of a vehicle, allowing the driver drowsy or not doing enough attention to traffic to react in time to avoid a collision.

The program analyzes the scene in front of the car, identifying the shape and size of the objects present on the images taken by the camera module. If a vehicle is moving fast and coming towards the car is identified, the alarm is given. Depending on the speed of the car, the alarm is sooner or later: 6 meters for a car traveling at 20 km / h then it will be 16 meters if the speed is 40 km / h.

App superimposes on the scene filmed, transcribed on the screen of the iPhone, a red slider for identifying a wink vehicle approaching dangerously. Similarly, before a possible collision speed is also displayed.

The function "Store data in the event of an accident" to save the scene before and after a crash, a violent shock or a brake ... Once you have registered, Safety Sight displayed extension number to the nearest police, and telephone numbers of two insurance companies and emergency ...

The "Diagnosis of safe driving" analyzes the vibrations detected by the sensors of the iPhone, as well as images taken by the two camera modules / smartphone camera, the speed of the vehicle, sudden acceleration, strokes brake brutal, the distance between vehicles ... And you tell if your driving is safe. A true driving instructor school, sold € 0.79.

 

After excited sparrows, Rovio presents Bad Piggies

Rovio, the Finnish publisher of the series Angry Birds became world famous, is now trying to go beyond this first success for not staying with his birds. Amazing Alex output (0.79 €), a purchased game to another developer was not as successful as expected, but Rovio board for a year on a new game will take over and do as well as its predecessor.       

Bad Piggies released on September 27 and as its name suggests, this game takes place in the clan pigs. They were enemies in Angry Birds, here they become heroes and they should be much more friendly and engaging. The goal is simple, collects as many eggs as possible, is that these green pigs particularly love. For this you need to build vehicles to retrieve all table eggs. According to Fast Company, which has been testing the game, the birds are totally absent from this new title.     

Rovio hopes to find and clearly extend the popularity of Angry Birds with this new game which is apparently very well designed and very easy to use, an essential element for its success. The selling price should not change (€ 0.79 on the iPhone) and the game will be available on the App Store, Google Play the Mac App Store and Windows on 27 September.  

Welcome Home: Nokia helps move to Windows Phone

Welcome Home to Windows Phone, Mark / Space implements a Microsoft patent: This application supports iPhone users, Android or BlackBerry to Windows Phone.

First, it enables to create a full backup of your existing phone. Contacts and calendars are transferred to your Windows Live account, with the exception of data iCloud, which are not supported. Photos, videos and music are saved in iPhoto and iTunes (on OS X). We can then use the Windows Phone Connector to retrieve them.

The apps are not transferable from one system to another? Big deal! Welcome Home uses the services of search engine applications Quixey to offer the equivalent of your Windows Phone applications iOS, Android or BlackBerry. With a few exceptions, which reveal more delay than Windows Marketplace weaknesses of the application, the suggestions are rather convincing. It is however not present on your iPhone apps that are detected, but those stored in your iTunes library.

It was sponsored by Nokia, and as such is free: it is a tool to promote the Lumia range. Mark / Space has long been a similar tool to move to Android, sold $ 9.95 (€ 7.95).