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"Inside Apple" culture of secrecy in Cupertino

A few anecdotes about the secrecy introduced at Apple have been published by the author of "Inside Apple" on sale next week.

Adam Lashinsky discusses some original practices, such as when any new project starts, and others who may ring familiar to some readers as working in companies governed by strict rules of confidentiality.

The author, who has met with former Apple employees, for example, says that some have seen a sudden one day be erected walls to their floor and doors put "windows were pacified and some pieces had none”. New access rules are enacted, and nothing enters or leaves the room without good reason. A rule of silence that covers course and especially outside the workplace. Friends and family are also kept in the dark. Phill Schiller, the head of marketing, said subject themselves to the discipline with his children while Apple was working on his future gadgets.

PC: the decline is accelerating

There was a time not so long ago when the holiday season alone was able to revive PC sales. But the personal computer is becoming increasingly rare in the hood of Santa Claus. Result, PC sales have stagnated in the fourth quarter. Exactly, they were down 0.17%. The PC head in the bucket since the second quarter and this trend seems heavy. A year finally sign the decline of this unit has taken a hit since the democratization of old tablets and smartphones.

Wi-Drive: SSD External test for iPhone and iPad

In storage for iPhone and iPad, two competing trends: the cloud or the external drive Wi-Fi Wi-Drive is logically in the second camp, ignoring the popularity of icloud and Dropbox, Kingston offers an external SSD 16 GB or 32 connect to Wi-Fi to its iPad or iPhone. Practice? Useful? Relevant?

Breaking into the Mac in the enterprise concerned

5 million Mac or almost! The number of Macs sold in the last three months of 2011. We will know whether or not Apple has crossed the symbolic threshold during the presentation of its financial results next week. The underlying trend is changing to an apple branded computers.