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The French press powerless against Apple?

For these titles, it is not an isolated initiative. Combined into a single entity, the GIE, they decided to negotiate with one voice against Apple and other Internet giants like Google and Facebook. Speaking with one voice, these media hope to establish a more favorable balance of power and get more favorable terms. In fact, about the kiosk integrated iOS 5, the GIE is clear: the securities in question are planning to boycott as Apple will not make some concessions.

It is always the same two points back: the customer files and 30% commission considered too high. Xavier Spender, CEO of Team 24/24, swear that a copy of the newspaper sold on the iPad brings in less money than the paper version. The GIE is of course very attentive to what the other titles to escape the grip of Apple. The initiative of the Financial Times who decided to abandon its application to launch a web solution in HTML5 is followed very closely. In this regard, account Liberation soon launch a webapp to not be dependent on a distributor too powerful.

This does not mean that Libé considering stopping development of its applications IOS.Regarding Epress, GIE does not stop there. Subscription offers and bundle will be available in the near future. The various members of the association meet frequently to reflect on how to monetize their content on the Internet. The EIG has already signed an agreement with Google to be present in its booth. Google is far less difficult and greedy Apple. The Internet giant asked a commission of 10% and lends the customer data. On the other hand, newspaper publishers have more flexibility in setting prices. If unity is strength, this group left some observers skeptical. Benedict Evans, an expert on digital content, think the press is in the same situation as the record industry: "People needed the music to Apple, they were not able to negotiate well, unlike the film industry which was able to obtain better deals.

The press is desperate, Apple has the advantage. " Ken Doctor, an expert in the media industry for its part provides a different look and feels that this type of coalition has had mixed results in the past. Individual interests often end up taking him as the better of common interests. And that's exactly what happened in the U.S. last year when several newspaper groups have formed a consortium to build a digital kiosk and impose their views. Finally, the union eventually collapse and each actor has signed an agreement directly with Apple ... It should be noted that this association was absent from a brand: Le Monde that he apparently preferred to go it alone.

The day broke up Wintel - II

Microsoft has the culture of "all Windows" younger probably do not know, but before that the iPhone does not come to change everything, there were phones with a "Start" menu as well as on PC. Now that divorce is consummated, the two old cronies are not without bitterness toward each other: Microsoft explains its inability to react in touch with the absence of a credible product for this market at Intel , and Intel says the insolent form of ARM by the inability of Microsoft to provide an operating system designed for touch interfaces.

The day broke up Wintel

Behind the television ads in relief, or connected, and other tablets, the new major last CES went relatively unnoticed. It is no less significant if: Fortress Wintel eventually implode under its own gravitational mass. It is, however, that since the conference of Microsoft Build the details of the divorce were announced. First element: all manufacturers of PCs, once submitted to the yoke of Microsoft, now offer machines running operating systems other than Windows.

There was a time when Microsoft would never have missed such insolence, but it was specifically convicted of such practices. Insult of all insults, even Intel has its own operating system (first Moblin Meego and after the merger with Maemo, Nokia's system). However additional Intel teams up with Google to offer an Android compatible hardware platform (see Android: Google and Intel optimize their relationship). This independence of manufacturers is indeed the element that has reintroduced a competitive pressure for both Windows and x86: in the mobile world, the ARM processor and OS tactile reign supreme. And it is this pressure that led to the second item that ends the reign unchallenged until Wintel: Microsoft announced that the exclusive x86 ended, and an ARM-compatible version of Windows was on the agenda . It is a real warning shot, while the tandem-x86 Windows is rain or shine in the computer world for a quarter of a century.

Wintel, the portmanteau word that describes so well the close relationship between Microsoft and Intel, which has been very successful in a waltz with each update of an advantage to the other and vice versa. The x86 has shelved the 680x0 processors from Motorola, the PowerPC alliance Apple-IBM-Motorola, MIPS processors, and many others. The IBM alliance goodness, the former regent, outside his own kingdom. No one was in size, no one could resist the steamroller. At best, the Mac has missed just disappear, which might have happened if, ironically, Microsoft had not come to the aid of the symbolic last competitor (Apple investing in an amount no less symbolic but the gesture has been sufficient to restore confidence in the stock market), and Linux should survive by having taken out the equation on commercial (commercial versions of Linux without the means of its competitors in terms of marketing ). On the hardware side, the only salvation for AMD has been to produce processors compatible with the x86 instruction set, including the road map remains under the sole control of Intel. As for other builders and developers, they were all committed to the cause Wintel: any little sheep who is away from the path saw sharply rebuked, if not economic sanctions. Intel and Microsoft held their cup whole computer industry, thereby making their mutual good fortune: in 2010, Microsoft record $ 62.5 billion in revenue and 44 billion Intel. The two companies have worked to preserve, and both have taken too much of their dominant position, which is based more on one another, so that they were both heavily sentenced several times. The industry has paid dearly for this straitjacket that will put a brake on innovation, a crucial component in this area. It will have been that by deporting a new market, away from two friends, the manufacturers have been able to get rid of their hegemony. But watching the course of history, one can not help but notice that the spell is sometimes quite ironic. In 1994, Apple presents its first Power Macintosh, it trumpets the CISC processors Intel is at an end, and that things are going now, Intel will not take the demands of Moore's Law a few years at most.

Twelve years later, the same Apple abandoned the PowerPC processor and passes it once decried as moribund and obsolete. If Intel was able to deploy ingenuity to ensure that the x86 architecture continues to remain valid, all agree, however, to note that it shows its age. We have perhaps forgotten today with the current nomenclature of Intel for its processors, but it takes its name from the first members of this family whose name was composed of a number ending in 86, starting with the 8086 which powered the very first IBM PC, and was born in 1978 .... Certainly, the architecture has undergone many changes since, but at a heavy price compatibility.

This is particularly acute at a time when Intel has to offer ultrasobre processor to deal with the ARM architecture that equips virtually all mobile devices. This does not, however, Intel to continue to develop brilliant discoveries (read Intel starts to 3D). For the interdependence of Microsoft and Intel have also sealed their fate mutual: it was necessary that the processors are compatible with the OS and applications, and vice versa. While Apple was 3 times its revolution (changing twice processors and once the operating system), taking each time a blank page while managing to establish a smooth transition, Microsoft and Intel are remained bound hand and foot. So much so that enough has become a cultural value for both companies, which have remained bogged down when the mobile took off.