What is a pro for Apple?

The release of Final Cut Pro X two weeks ago illustrates the ambiguous relationship that maintains Apple with its business customers. A number of long-time users of Final Cut Studio felt "betrayed" by Apple considering that this version had many gaps and it was more like Final Cut Express, the light version of Final Cut Pro, only to the last.

Apple, the term "Pro" has been overused. It has been widely used in its products including its line of computers. There is one side, the Mac Pro and MacBook Pro, and the other, the iMac, the MacBook Air, MacBook and Mac mini. Although the Mac Pro may be a special case, none of these machines, however, is intended for a specific audience. Thus, the MacBook Air, originally designed for the executive wanting a lightweight and compact machine, does the same professionals that the happiness of students, for example. But what does the term Pro then?

These are not the interpretations that fail to tell the truth. Ken Seagall, the term Pro simply changed their meaning in the term of the Cupertino Company over time. He cites as evidence the Pro section of Apple.com, which has not been revised since ... 2009. On this page, we have customer testimonials types of Apple: the war photographer, editor professional music producer, journalist ultramobile ... All are unique to fully exploit the Apple solutions and to have an almost unlimited IT budgets. In this design as a professional with the creative core target, Apple has moved to a definition a little less "ambitious" or perhaps less cliché. According to Ken Seagall, the term Pro at Apple now means "high performance model" whereas before it meant that it was something designed for professionals with extremely demanding requirements well above those of mortals.

This new service has to be the merit of being clear and involve more people. You use "up" your computer and its tools, you are a professional. This definition also is probably not denied by Sachin Agarwal, who has worked for more than 2002 to 2008 on Final Cut Pro. It is somehow the same opinion as Ron Brinkmann, the former head of Shake, which recently said that Apple did not care professionals. The market "Pro" as such is too small for Apple. The segment of interest above all is that of the professionals. This word is the fusion of the words "professional" and "consumer" (general public), a much wider segment in which Apple can better express them.

Sachin Agarwal said that when he was at Apple, the purpose of Final Cut Pro was not to engage in a race to the functionality, but to offer a powerful product, easy to use and much cheaper than the competition. To some extent, with Final Cut Pro X, Apple has entered a new phase. Left to sacrifice some features, the video tool is more affordable (at all points of view) than its predecessor.

Security vulnerabilities in Apple Portal Developers

According to YGN Ethical Hacker Group, the portal developers of Apple will be open to the four winds: riddled with flaws, it could allow an attacker to set up a phishing operation.

"Crippled", the word may be strong, but they are still three vulnerabilities that were discovered by this group of hackers who wants kindness. These three faults are linked and open the door to arbitrary redirection, separation HTTP response, and an XSS attack. A hacker could then direct the user to a malicious site without one cannot realize: the address displayed will always be developer.apple.com. It could then recover login and password with a page much imitated, still unnoticed.

Apple would have been alerted as soon as April 27 but could not properly plug the holes. Oracle, warned at the same time for similar problems, responded in a week and thanked the group. YGN is now threatening to publish his findings on a public list. The portal developers Apple has repeatedly been unreachable in recent hours.

The group of hackers published on his blog the details of these different vulnerabilities. Apple has indeed now fixed these flaws. However, the timing given by the YGN Ethical Hacker Group shows that between the times he reported these problems to Apple and when necessary has been done, it took a good two months.

Apple Vs. Samsung and S3

Apple has filed with the Court for the Northern District of California request for a preliminary injunction Samsung. If accepted, it would lead to withdrawing from the U.S. market four models: Infuse 4G, 4G Galaxy S, and Droid Charge GalaxyTab 10.1. They violate four patents according to Apple, three of which are related to the design especially with the frame surrounding the screen, the layout of the interactions under the screen, the positioning and shape of the earpiece, etc...

The fourth focuses on the patent system works, i.e. how you scroll, rotate or translate a document with a touch screen. In its application, Apple makes next to descriptions of its patents and their translation to the same in the operation of Smartphone from Samsung.

On his blog, Florian Mueller, an expert in intellectual property, following each episode of this series, explains that this attack is double edged. If successful, Samsung may have to remove its products at relatively short notice, by the re-entry in the best case (for Apple). But if Apple's request is not satisfied with, this will weaken his case. Mueller said that a court will not issue an injunction before a strong case and convincing. Apple's request does in fact only a few pieces of litigation brought against it to Samsung; the goal is probably easier to obtain a quick decision.

Mueller also lists pending and they have accelerated this week alone. Samsung complaint Tuesday with the International Trade commission with the aim to ban the entry of the U.S. iPhone, iPad, iPod and supposedly violating the patents. Wednesday the same complaint was filed with the court of the state of Delaware. Wednesday, Samsung opened a front in England, which was preceded by Italy. Count Florian Mueller: "Samsung has now filed a complaint against Apple with eight courses in six countries on three continents”. Samsung has also increased from 15 to 17 the number of patents used in its complaints in the United States.

On another front, the International Trade commission has determined that Apple had infringed two patents of graphics chip maker S3. For two, it has not been established that there was a violation. S3 had taken action with the ITC in June 2010, arguing that technology to encode, decode, compress, store and decompress graphics had been raped and used in all the materials Apple iPod touch, iPhone, iPad, Mac and also through the SDK to develop applications. This decision, says CNET, is preliminary; it will be confirmed or refuted in November by a committee. S3 for his part reiterated that his method of texture compression was licensed by Microsoft, Nintendo and Sony.

iPhone changed everything Part.III

However, we can forgive these errors before the announcement, which had, after all, very little evidence on which to rely. However, when all was said and shown, the reactions can give food for thought, in retrospect. David Haskin for ComputerWorld, said; I am more convinced than ever that, after an initial frenzy of publicity and sales to "early adopters", sales of the iPhone will not be dramatic. If Apple does not respond quickly by lowering prices and making amends with AT & T, which will probably be irritated, the iPhone could become the next Apple Newton. Remember, two years after the marketing of the Newton, PDA smaller and cheaper appeared - the Palm Pilot - which really made her little effect.

The quotations are undoubtedly the most ready to smile for the most outrageous, nothing but long awaited finally on the hilarious John C. Dvorak is that it made a specialty about Apple, which said in March 2007; Apple should drop the iPhone ... What Apple risks here is its reputation as a cool company that cannot miss anything. If she is smart she will say that the iPhone is a "reference design" and pass an asshole for him to build the marketing budget to someone else. Then it can wash their hands of any commercial failure ... Otherwise, I advise everyone to look elsewhere. You will not like what you see.

But he who made his gloating of the iPhone, which has since changed his mind quickly, was Steve Ballmer, in a statement that was missing a lot of foresight and that cost him dearly.

There is no chance that the iPhone can earn any significant market share. No chance. It costs $ 500 when it is subsidized. They might make money. But if you really look at the 1.3 billion phones that are sold, I would prefer to see our software in 60 to 80% of them on 2 to 3%, which is what Apple might have.

iPhone changed everything Part.II

Why the Apple phone got this much success? Since it will be a great device, if I was not the man stingiest of America, I could buy. The strategy as a whole, however, is based on what I call "iPod magic." Apple has succeeded with the iPod, the theory says. As a result, they can set foot in other categories and put them upside down. Even the press historically benign vis-à-vis Apple may have lack of discernment, both before and after the announcement of the iPhone. Also in December 2006, The Register published; Apple will launch a phone in January, which will be available during 2007. It will be a gem, a joy to behold, and its limited functionality will be easy to access and use.

The Apple phone will be offered exclusively by the network in every major territory and some consumers change their operator just to get it, but not as much as some had hoped. As consumers begin to realize that the competition offers better functionality at a lower price by negotiating a better subsidy, sales will stagnate. After one year a new version will be launched, but the innovation of the first model it will fail and disappear quickly. Even John Gruber himself, he is also so quick to recall the failed predictions of his colleagues, was guilty of blunder on the eve of Apple's announcement; there are still only a few days, I do not expect Apple has a phone this week. But I changed my mind during the weekend, and I think since it is ultimately what is most likely. Not a VoIP phone, which depends on the Wi-Fi or anything of that order, but a real mobile phone pure juice. It seems that we should expect to say "Wow, I thought Apple could announce a phone but I do not expect them to do like that!", But it is the devil if anyone knows what it is. My estimate would be unlikely but nevertheless enough to inspire: it will not be an iPod-phone, but rather the beginning of a new OS for mobile devices.