By the
way the G3 to G4, the PowerBook has lost the flexibility of removable bays and exquisite
design while curve from the aluminum cold that reigned seven years on the
range. Apple has also, seemingly insignificant details, changed the direction
of its logo on the hood of this machine. We knew that this decision has caused
much discussion among users, and a stir at Apple: the bitten apple should she
deal with the owner of the computer, close cover, or offer to passers, cover
open? What we did not know is that Steve Jobs himself had settled the debate in
one way or the other. The advertising Ken Segall, who attended Steve Jobs for
14 years, working in particular on the Think Different campaign and inventing
the name iMac, returned to the meeting where the decision to change the
orientation of the apple was taken.
