Apple and Samsung are currently two of the largest companies in the field of consumer electronics. They have much in common, often work together, depend on each other on certain points, but are also competing in highly strategic. So, Apple and Samsung partners can they stay long-term goals?
With the success in the first instance of the iPod and the iPhone and iPad, Apple has become one of the biggest buyers of components in the world. Sign a contract with the Cupertino Company is the assurance of almost an order book well stocked for many months. Apple has often used his position elsewhere to rain or shine on the market for flash memory.
If in the 80s at the time of the Macintosh, Apple could afford to live in isolation and develop almost everything she, in a globalizing world, this is simply not possible.
Corporation deemed to be tough in business, Apple has managed to forge some strategic partnerships. Besides Samsung, Intel may be mentioned (for the supply of processors on the Macintosh), NVIDIA (which has created several GPUs for Apple) and Foxconn (one of the largest subcontractors to Apple). Among these companies, it is certainly with Samsung that relationships are more complex. Apple remains true to its culture of secrecy and rarely evokes its relations with its partners.
Proof, if needed, she remained evasive on the processor design A4. On its website, the Apple brand wrote: "Apple engineers designed the chip A4 into a mobile processor both incredibly powerful and energy efficient.”
