Apple has presented its financial results for the fiscal first quarter of its fiscal year 2013 (late September to late December 2012). Since it is the holiday, it is traditionally the most important quarter of the year season. This year, Apple has updated substantially all of its range for this time and Analysts are expecting a record quarter, despite some pessimistic discourse surrounding chronic and availability. It should be noted that this first fiscal quarter is shorter than a week in the same quarter last year. Apple achieved a turnover of $ 54.5 billion (18% more compared to Q1 2012) and announced a profit of $ 13.1 billion, or 13.81 dollars per share (0.3% more). The first quarter of fiscal 2013 is the best quarter in Apple's history, although slightly below analysts' estimates. So that we can more easily compare results with the previous years in spite of these quarters of different lengths, Apple describes the average turnover per week. It stood at $ 4.2 billion this year against $ 3.3 billion last year. The War spoils the Apple’s reach of $ 137 billion - almost a third of its market capitalization which will certainly suffered much in recent months. The margin for the last two years is under 40% (38.6%), probably as a result of operational costs. The international sales accounted for 61% of Apple's revenue, a figure in line with the average for the last year. It should be noted in this regard that Apple now publishes detailed results for China, so far as it included a large Asia-Pacific region. Finally, all shareholders at 11 February 2013 will receive a dividend of $ 2.65 per share on February 14.
Mac sales:
Apple sold 4,061,000 Mac. The combined effect of the macro-economic context, which affects the entire sector and promotes cheaper devices like the iPad, the late start of the iMac and supply difficulties seems he was right expectations analysts who estimated it over 5.2 million units. Apple has unfortunately decided not to disclose the sales figures of Mac laptops and desktop Macs, preventing any further analysis.
IPhone sales:
47.789 million iPhone were sold during the holidays. This is more than 35% of previous. Even though it is a record, but it is still below Wall Street expectations - it should be noted that the quarter began during the second week of marketing the iPhone 5. Also keep in mind that for most of the quarter, demand was limited by the supply side, the iPhone 5 has been a major problem in quality control during the first week of manufacture. The average rate of iPhone nevertheless maintains a high above $ 600.
IPad & IPod sales:
The iPad has sold no less than 22,860,000. Growth of turnover is quite low and the iPad mini encountered a great success. Finally, the iPod bounces like every year at Christmas, but 12.679 million units sold are below the levels of the past.
For the second quarter, Apple's objective is to achieve a turnover of between 41 and 43 billion, well below the 45.48 billion expected by analysts. These results are record results, but at the same time lower than market expectations - not to mention the specific case of the Mac.
