iCar Release Date Rumours

We have so long heard rumors about Apple working on developing a self driving iCar but none has been supported or disapproved by the Apple. However a recent move by Apple suggests that it is actually working on developing its own self-driving car which might be dubbed as iCar to give some competition to others. Apple has forwarded a letter to the US transport regulars urging them to come up with set of rules and guidelines for the self-driving cars.

Earlier it has been believed that Apple has finally shied away from the iCar initiative but the recent letter to regulator was penned by none other than Apple’s director of product integrity. Apple has also once said that it is excited about the potential of the automated system which can be seen in many areas that included the transportation sector. None of it confirms that Apple is developing a self-driving car on its own.

Apple confirms sending out letter to US regulators

A confirmation has made by Apple that it has sent out a letter to National Highway Traffic Safety Administration or NFTSA. Apple has stated that the reason for sending message is attributed to its heavy funding and investment in the machine learning as well as th autonomous systems. Apple wishes to get list of best practices to be followed in transportation when it comes to self-driving vehicles in order to formulate or develop its self-driving technological capabilities within set boundaries. Apple has also urged regulators not to interfere with testing of the self-driving cars by unleashing a barrage of rules and terms rather focus on the usage and implementation n of the technology. This will ensure that the self driving testing and development remains for all without any unwanted challenge or restrictions.

Furthermore Apple also wants competitors and researchers to share information on the crashes and near-misses in order help each other over similar challenges in a neutral fashion. Such data will allow developers to make significant changes on the technology as per the need of the hour without going through similar testing which will eventually amounts to the loss of effort and resources.

Why suddenly move focus towards iCar? 

This year of Apple has not been as great as the last one since the iPhone 7 failed to garner enough support from the critics or fans alike. A majority of Apple revenue is still generated from the iPhone sales which has seen tremendous rise last year. During quarter four financial results Apple’s CEO Tim Cook has to face a number of questions on a variety of products which also included Apple Car. Quite smartly Cook did away with this question by neither confirming nor denying its existence. He mentioned that Apple is looking at some smart and innovative steps towards improving the customers experience on a wide range of products. On car front he even stated that there are already a number of technological evolutions are in progress which might end up revolutionizing the car segment.

In literal sense Apple was winking at other competitors that a revolutionary technology is indeed in development at Apple which possess the ability to rise above the competition.

Apple is reportedly Setting up a 'Car Lab' in Berlin

Apple’s iCar Officially Named Project Titan

Apple is a company with a lot of secrets and its rumoured iCar is officially named Project Titan. The Cupertino tech giant intends to enter the electric vehicle market and is probably moving ahead. As per reports by Germany’s Frankfurter Allgemeine, Apple plans to set up a dedicated `car lab’ in Berlin. The facility is said to be intended to tap into key talent from the automotive industry in the country, employing between 15 to 20 top class men as well as women from the German automotive industry having backgrounds in engineering, software, hardware and sales.

 The workers at the car lab have been described as progressive thinkers in their own respective fields who have agreed to work with Apple after their ideas for invention were subdued by the more conservative outlooks of their earlier employers.

The labisalso exploring more routine characteristics of bringing a car to market such as who would partner with Apple in the country, a fact which could impact Europe-wide production or distribution that regulation would require to be followed as well as evaluating how far ahead the competitors are.It remains a mystery as to what the iCar would really be an autonomous vehicle to compete Google or something in between.

Branded Vehicle to Hit the Road of Germany – 2019 -2020

The Frankfurter Allgemeine had also claimed that an Apple branded vehicle could hit the roads of Germany in 2019-2020. Sources claim that it could be a small vehicle and launch on a car sharing model identical to service like Zipcar which would involve short-term rental or per minute billing instead of customers buying iCar out-right. Considering the price premium of most of the products of Apple, this could be a blessing to the consumers while also enabling Apple to test demand before a wider release.

Interestingly, automotive manufacturer Magna International has been named as a production partner. Parts-maker owned by Austrian-Canadian businessman Frank Stronach has apparently cut production on the Mini range of BMW, enabling capacity for hypothetical car of Apple. The launch window of 2019 repeats the earlier reports that Apple intends getting a vehicle on the road before the decade is out.

 Last autumn, Apple seemed to be hiring specialist in the vehicle industry and as reported by Reuters at the time, significant figures comprising of Jamie Carnegie Mellon University and Xianquao Tong, who came from Nvidia after creating computer vision software for driver assistance systems.

Technology in Development Stage

The article goes on to recap the earlier speculation regarding the rumoured vehicle research of Apple, observing that the first car of the company will be electric though also claims that it would be lacking self-driving abilities since the required technology seems to be yet in the development stage. Besides this the report claims that Apple is investigating a vehicle sharing model alike to BMW’s Drive-Now and European car rental service Sixt, due to the lack of a nationwide distribution network of the company.

 Related to the earlier rumours, Austrian contract manufacturer of high-end cars Magna Steyr has also been mentioned as a partner for vehicle creation on completion of the R&D. The bulk of research and development is presumed to be taking place in an Apple leased Sunnyvale campus in California, where motor noises were heard, giving rise to speculation that the building is a secret car testing facility for the automotive project of Apple.

iCar Release Date Rumours

Apple Developing Electric iCar – Project Titan

Reports reveal that Apple is developing an electric iCar to compete with Tesla. It has been reported that Apple is negotiating with BMW and rustling Samsung employees, particularly battery specialist and reassigning many of the staff for its Project Titan.

There have been several reports since February that Apple has been working on a car which would give Tesla a run for its money, after an Apple employee had been informed by Business Insider having knowledge on the subject. This was related to the sightings of cars arrayed with sensors/cameras, registered to Apple.

According to The Wall Street Journal, the iCar project has been dubbed `Titan’, which initially stated that there were many hundred, Apple employees operating on the project. This has been backed by new report, claiming that the iCar would be released in 2019, will not be fully autonomous but will be fully electric with a few smart features like it would be complete with emergency braking, cruise control which will handle the accelerator and breaks on motorways and in traffic together with automatic lane changing system which will be activated by a flick of the indicator stalk.

iPhone Experience to Vehicle Through CarPlay

Tim Cook, CEO of Apple while speaking at Wall Street Journal’s WSJDLive conference at The Montage resort in Laguna Beach, California stated that the automotive industry seems to be close to massive change.

However, he refrained from commenting on whether Apple would lead part of the change which Cook forecasts would be seeing users move away from internal combustion engines to electrification. At the conference, Cook mentioned that itseems like there would be massive change in that industry. One may not agree with that but that seemed to be his belief.

This was followed by his refusal to respond to reports of Apple’s development of an electric car to be on sale by 2019. Instead he informed that the company has been working to bring the iPhone experience to the vehicle through CarPlay, Apple’s in-dash system which tends to permit users in accessing their iTunes music collections together with driving directions with the requirements of operating phones. According to the Guardian, Project Titan seems to be on its way, with the newspaper reporting that Apple has already developed its self-driving car and is need of testing.

Apple Interested in Carbon Fibre Reinforced BMW i3 Electric Vehicle

In contrast to several car makers like Google and Tesla, which are testing their self-driving cars on public road, Apple is keen on keeping a low profile. This indicates that the company is in need of some secured doors behind which it could test its private project.

Several outlets have revealed that Apple and the German automaker BMW have been coordinating with one another with Reuters reporting that Apple important person together with Tim Cook have been visiting BMW production facility in Leipzig.

Apple, in particular had been interested in the carbon fibre reinforced BMW i3 electric vehicle which was reported as the most energy efficient car in the US and is believed that the i3 would form the basis of the rumoured iCar, It has been further claimed that negotiations had started in autumn of 2014 between Apple and BMW and are now approaching a final deal. But it is worth mentioning that BMW had been the first carmaker to incorporate iPod facilities in its vehicles and it is entirely possible that Apple is simply looking to secure an agreement with the German company to move its CarPay project ahead.

Apple Gears Up to Challenge Tesla in Electric Cars

Creation of Apple Branded Electric Vehicle

The Cupertino California Company has revolutionized phones and music and is now focusing at bigger target – the automobiles, as reported by Daisuke Wakabayashi and Mike Ramsey for the Wall Street Journal. The giant tech company has hundreds of employees who are secretly working in the creation of an Apple branded electric vehicle as indicated by people who are familiar with this issue. The said project code-named `Titan’, is initially working on the design of the vehicle which resembles a minivan.

It is said that Apple often investigates technologies as well as potential product and going for building multiple prototypes for something which it will not sell and any car would take many years for completion as well as to obtain safety certifications. Moreover the size of the project team as well as the senior people involved, state that the company is serious as reported by some source. Apple executive had flown to Austria in order to meet with the contract manufacturers for high end cars which included the Magna Steyr unit of Canadian auto supplier Magna International Inc.

Stamp on Electric Vehicle Market

The industrial team of Apple comprised of several people with experience at European auto makers and Marc Newson was hired by Apple last year, who is a famous industrial designer as well as a close colleague of the company’s designer John Ive. Newson, in the past had created a concept car for Ford Motor Company. As reported by Wakabayashi and Ramsey they state that `Apple hopes to put its stamp on the electric vehicle market in the same way it did the smartphone with its iPhone, indicated by a person familiar with its work’.

The car project was approved by Mr Cook almost a year ago and had assigned veteran product design Vice President, Steve Zadesky in leading the group related by the people who were familiar with the matter. Zadesky is the former Ford engineer who had helped in leading Apple team with the creation of iPod and iPhone according to Wakabayashi and Ramsey. Apple had also hired Johann Jungwirth in September, who had been the president as well as the chief executive of Mercedes-Benz Research and Development North America having operation in Sunnyvale, California in the vicinity of Apple’s campus as per his LinkedIn profile.

Advantage – Persuaded Employees to Stay on 

Another benefit of the project according to a source was that it persuaded several Apple employees who had intentions of leaving the company, to stay and work on an exciting new endeavour minus the pressure of churning new product every year. Other Silicon Valley giants are also looking at autos and Google Inc. has also been working on a self-driving car for years.

Google’s head autonomous vehicle project stated that last year the company had their focus to forge a partnership with auto makers in order to build a self-driving car within the next few years. As informed by a source familiar with the project it was stated that a self-driving car was not part of Apple/s current plan. Chief Executive Tim Cook had informed interviewer Charlie Rose in September that `there were products that they were working on and that no one knows about it and nothing has yet been rumoured about it’.