If new Mac are presented Monday night, as seems to be emerging, it's a safe bet they will be announced by Phil Schiller. The "Senior Vice President Worldwide Marketing" Apple has rightly entitled to his portrait in BusinessWeek.
An article that said that his involvement in Apple goes far beyond simple advertising campaign management (although with $ 933 million budget the key to last year). We know for example that he was behind this ingenious idea of a scroll wheel at increasing speed on the first iPod.
An article that said that his involvement in Apple goes far beyond simple advertising campaign management (although with $ 933 million budget the key to last year). We know for example that he was behind this ingenious idea of a scroll wheel at increasing speed on the first iPod.
