Tuesday, October 17, 2017

Apple TV 4K arrives, now Apple's finally ready to play the Ultra HD game

Apple TV 4K – Streaming Video-Player
 
The long-awaited streaming video-player of apple tv 4K is getting a renovation as the iTunes store squeezes Hollywood for an improved deal on Ultra HD movies. Since the prices of Ultra HD television has dropped they have been replaced by full HD as the default choice while shopping for big screen for the living room. Australians could overlook the Ultra HD broadcasting for the predictable future.

 In the meantime Ultra HD Blu-ray disc players have been gradually taking off though the easiest method of getting Ultra HD movies to your living room is through the internet where one would be having your home broadband connection. Bandwidth is obviously less scarce in US and so Apple watchers had been amazed two years back when the Apple TV 4th gen did not make the leap to Ultra HD.

 American at that point of time already had access to a range of Ultra HD capable streaming services comprising of Netflix, YouTube and Amazon though not the iTunes stores of Apple. If Steve Jobs had been around, he would have described Ultra HD as a `bag of hurt’, which is Apple-speak for `it doesn’t suit the business model at least not yet’ Ultra HD support back then would have benefitted Netflix more than Apple when Apple had been working on its own streaming video goals.
 
Ultra HD Trend
 
Two years thereafter, Cupertino is eventually taking on the Ultra HD trend so that apple tv 4K will show up on sign. The latest apple tv 4K had been put on sale in Australia on September 22 with pre-orders on September 15 priced at $249 for 32GB of storage for $279 for 64GB model.

The old Full HD apple tv 4K will fall to $209. Apple does not sell the earlier apple tv 4K models anymore which had not permitted the user to install third-party apps. In the meantime, Ultra HD movies will be coming to iTunes stores mainly for sale instead of rental. The most amazing thing is that the user will pay the same price as HD movies with a cost free upgrade for any of the HD movies one may have purchased earlier if they are made available in Ultra HD.

Apple is not taking a risk here. On the contrary it played hardball with the movie studio in making a better pricing deal rather than other video services which is a part of the continuing power struggle of Apple with content providers.
 
Support High Dynamic Range – Standard HDR10/Dolby Vision
 
Competitors such as Google Play in the meanwhile have been compelled to charge additional for Ultra HD movies not that there is much Ultra HD content in Australian store in spite of the launch of the Chromecast Ultra player. The apple tv 4K would be obtaining the support for Ultra HD Netflix shortly.

 The good news is that the player is said to support the High Dynamic Range for standard HDR10 as well as the advanced Dolby Vision chosen by Netflix HDR provides more vivid colours together with additional detail in the brightest highlight and deepest shadows. Amazingly Dolby Atmos audio support has not been mentioned.

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