Apple’s Homepod Is a Cautious Approach to the Connected Home

 
The new HomePod was announced at the WWDC and the company has managed to get a full and top-quality sound from such a small form factor. It is made up of a nice hardware and there is a lot happening on the back end creating the perfect audio experience. It also includes a six-mic arrangement that sonically takes a scan of the room the speaker is placed in. Other similar smart home hubs like the Echo, which is similar in terms of price, is no match for what the HomePod can duplicate sonically. Hence, one is able to see why Apple is leading in the speaker category. The audio function is primary here, unlike in devices such as Echo and Google Home. This makes the HomePod very useful as an apartment speaker for movies and music.
Apple has developed HomePod as a premium device with best quality in terms of build and performance. It keeps Steve Jobs’ original concept of use of music as the basis for launching newer products and services. It reflects on how the company launched Siri. The unique selling point of the iPhone was not its assistant and that came just as an added bonus. Same goes for the Apple TV where Siri’s function was available in few upgrades released post the product’s launch. Apple is attempting to introduce its smart assistant in users’ homes, but in a less obvious way. This is because the company recognises the home is the next area where consumer electronics sales will see a boost but its approach has not been hands-on.

HomePod as a Premium Device

Apple’s marketing approach for the HomePod has been totally different than Amazon. As it is in the field of commerce, Amazon’s profitability lies in the products it sells with the help of Alexa than the Alexa products themselves. Profitability for Apple comes in the form of sales of products and retaining users into Apple itself. To remain consistent in this, it is important that it maintains the same standard and quality experience it has built its name around while offering Siri. This can be clearly seen in the HomePod as it has such a unique design that completely eliminates ports, which is a typical character trait of Apple. Looking at its functions, if Mac Pro had to be transformed into a speaker, it could be called the HomePod.

Apple’s Home Assistant and Its Market Presence

Apple had a lot to catch up where its connected home play was concerned, before the WWDC keynote. The HomePod’s cost is nearly double than that of the standard Echo and can in no way compete with the Dot which is priced at $50. This has made Amazon’s offer an attractive option for those who want a simple smart assistant for their homes. For now, Apple’s focus is on offering a top-quality audio-experience than introducing Siri in as many homes as possible. This focus may alter as Apple tries to come up with more solutions that will include Siri or do it the way Amazon did it with Alexa, by allowing third-parties to introduce this function in their own smart home solutions. At present, Apple is losing market to Amazon swiftly as its focus is on delivering a premium product rather than attracting more sales.