Release of Firefox 22 is going to happen on or before 25 th June. From the 25 th of June and the release of Firefox 22, third-party cookies, especially those operated for advertising, will be blocked by default in the Firefox browser. Barring unforeseen circumstances, it is from the June 25 release date of Firefox 22, the Mozilla browser will block third-party cookies by default. The implementation of the new rule is ongoing and the browser version is now in phase Aurora (before then the Beta and the general availability).
Specifically, these are the cookies from non-visited at least once by the user will be blocked by default areas. This new cookie management rule includes advertising cookies. This new initiative by Mozilla already used by Apple Safari was strongly criticized by leading industry associations to online advertising, including the IAB (Interactive Advertising Bureau) and the ANA (Association of National Advertisers).
In Europe and in France, it is the Asic (Association of Community Internet sites) that has seized the issue and called on governments to oppose what it calls a violation of net neutrality. The ASIC is also concerned about a risk of challenge to free a number of online services.
This measure, if it happens, might have an impact on the generated many publishers and users of creative platforms made available by Internet intermediaries and ultimately deliver free of advertising revenue certain services to users said one the critic.
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