Saturday, March 19, 2011
iTunes: negotiations on the (re) download unlimited
Apple is in talks with record labels to allow unlimited download content already purchased from the iTunes Store. Following the Financial Times in late February, Bloomberg has obtained, from three sources, similar indications on the evolution considered.
The idea is that a client can access at any time for songs purchased on iTunes. Whether for listening on the move on their iPhone or iPad or to recover from a hard disk crash or handling unhappy.
In the latter case, the rule that prevails today is ... it is better to regularly back up their iTunes content. Videos, music or games iPod (excluding iPod touch) can be purchased in fact downloaded only once. If you lose, it's for your apple. The free re-downloading is only available for applications iOS and electronic books.
Apple is in talks with major record labels to reconsider this rule and relax. According to two Bloomberg contacts, an agreement could be announced in mid-year.
It appears on the face of such repeated and consistent rumors that we are heading towards a less iTunes competitor that would arise in Spotify or Pandora (unlimited streaming access to the catalog) and to a strengthening of the download model, where the streaming might possibly be proposed only for tracks already purchased. A shared commitment to equality by Apple and record companies wrote Bloomberg.
In addition, Bloomberg also mentioned a shift from the MobileMe offering free and store much more content.
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