The Battle

These ties benefit to Apple, but did not they play tricks? On the consumer market, Samsung has always been a serious competitor. With 280 million mobile phones sold in 2010, it is the second largest manufacturer of mobile phones. In France, the company is also the first place.

Of these 280 million, we find the Samsung S Galaxy, which alone accounts for 1 / 28 sales of Samsung mobile phones with 10 million units sold in 2010. This is the big bestseller of 2010, with its American cousin the iPhone 4. And there's no need to go ask officials to ask Samsung the reason for success, two simple images are able to explain many things.

In general, smart phones are very similar, but in this case, the resemblance is more striking than usual: middle button, outline rounded square icons arranged in 4x4 grid on a black background with a dock clearer containing four main icons. Everything is there, many people might believe in an iPhone. Samsung and plays on this illusion, by copying the same positions of the iPhone commercials.

Yet, why consumers purchase a Samsung S Galaxy more than an iPhone, while the latter enjoys a fashion show and especially good reliability? Simply because his cousin Korean is much cheaper, whether or not grant operator.

And this does not stop at S Galaxy; Samsung reuses the same business strategy with its Galaxy Tab, a touch pad as the iPad, shipping Android and a 7-inch screen. Presented thus far it seems to stand out from the iPad with its 10-inch screen, but it is clear that design and interface are similar.

White-backed, rounded edges, square icons, wallpaper with an island, the similarities are disturbing ... For the Galaxy Tab, things are more complex. Sold € 599, the tablet Samsung no longer enjoys the cost advantage. The iPad 3G is sold as expensive, but has a bigger screen. She has a better positioning in the operators with a more generous subsidy. But the offers subsidies for these products are struggling to attract consumers. Result, sales of the Samsung Tablet are far below the iPad.

We could still continue the comparison between product lines and Samsung American counterparts, with for example the Samsung Galaxy player and iPod touch, or the brand new ultraportable Samsung technical clone of the MacBook Air.

In the end, which differs from Apple Samsung commercially, it is positioning. Samsung is therefore aimed at "mass market" while Apple is the high end. And it is this "mass market" that is impervious to Apple and allows Android so quickly burst onto the smartphone segment.