Apple is likely to declare its plans in the coming week to make its voice assistant, Siri work and assist a huge varied range of apps, in an attempt to counter the tough competition from the success of Amazon’s Alexa. But, according to engineers and industry insiders, rather than focusing on a large variety of apps, Apple Inc. is sticking to its tried and tested method of concentrating on small number of features and getting them right.
At present, Apple’s voice assistant Siri works with just six types of applications which are messaging and calling, photo searching, hailing a ride and sharing, making payments, fitness and auto infotainment systems. Apple is expected to add more to the mentioned categories at the company’s yearly developer conference which is to be held next week.
Some sources have also stated that Apple is likely to announce a hardware which will be on similar lines as Amazon’s Echo, a device for home that has seen a lot of sales recently. Apple, however, refused to comment on the same. Amazon’s Alexa currently handles 12,000 or so tasks. Even if the area of expertise is doubled, Siri will be no match for it. This difference reflects the difference in strategy between these two rival companies.
Apple bets that users will not use voice commands in a way similar to speaking to humans and with this it has limited Siri’s area of function so that it is efficient. Amazon, on the other hand, has not limited Alexa in any area, stating that voice assistants with a number of skills are the way to garner more sales, in spite of an occasional mistake or additional effort to use it. This shows that there is a head on clash in approach.
Differences in Function
An iPhone user can hire a ride by saying “Hey Siri, order a car for me” and Siri will open a car hiring service app and start booking your ride. Other than the standard home and music functions, Alexa needs a more specific command that is to-the-point.
For example, the process of hiring a car from Uber will start if you say “Alexa, ask Uber for a ride” but if you say “Alexa, order me an Uber”, Alexa will not do so because it cannot make the connection that opens the Uber skill. One can order food with the help of Alexa but not with Siri, because this is one of the many categories that Siri does not function in, yet.
An Apple spokesperson has stated that Siri’s expertise in this area was very limitedly tried but the outcome was largely positive. Amazon made a statement that their goal is to make the whole voice command and result experience to be very natural and as easy as possible with Alexa.
Side-Lines and Not the Main Focus
A venture capitalist with Seattle-based Madrona Venture Group, Matt McIlwain, said that Apple’s narrower focus could be a problem. If the categories are not expanded, it could create a problem for Siri’s sales, he said. Neither of the two, Alexa and Siri, are on a smooth path to gaining more finance. Because of the limitations, voice apps are just on the side-lines and not the main focus and once an economic model is developed, there will be a substantial rise in sales.
At present, Apple’s voice assistant Siri works with just six types of applications which are messaging and calling, photo searching, hailing a ride and sharing, making payments, fitness and auto infotainment systems. Apple is expected to add more to the mentioned categories at the company’s yearly developer conference which is to be held next week.
Some sources have also stated that Apple is likely to announce a hardware which will be on similar lines as Amazon’s Echo, a device for home that has seen a lot of sales recently. Apple, however, refused to comment on the same. Amazon’s Alexa currently handles 12,000 or so tasks. Even if the area of expertise is doubled, Siri will be no match for it. This difference reflects the difference in strategy between these two rival companies.
Apple bets that users will not use voice commands in a way similar to speaking to humans and with this it has limited Siri’s area of function so that it is efficient. Amazon, on the other hand, has not limited Alexa in any area, stating that voice assistants with a number of skills are the way to garner more sales, in spite of an occasional mistake or additional effort to use it. This shows that there is a head on clash in approach.
Differences in Function
An iPhone user can hire a ride by saying “Hey Siri, order a car for me” and Siri will open a car hiring service app and start booking your ride. Other than the standard home and music functions, Alexa needs a more specific command that is to-the-point.
For example, the process of hiring a car from Uber will start if you say “Alexa, ask Uber for a ride” but if you say “Alexa, order me an Uber”, Alexa will not do so because it cannot make the connection that opens the Uber skill. One can order food with the help of Alexa but not with Siri, because this is one of the many categories that Siri does not function in, yet.
An Apple spokesperson has stated that Siri’s expertise in this area was very limitedly tried but the outcome was largely positive. Amazon made a statement that their goal is to make the whole voice command and result experience to be very natural and as easy as possible with Alexa.
Side-Lines and Not the Main Focus
A venture capitalist with Seattle-based Madrona Venture Group, Matt McIlwain, said that Apple’s narrower focus could be a problem. If the categories are not expanded, it could create a problem for Siri’s sales, he said. Neither of the two, Alexa and Siri, are on a smooth path to gaining more finance. Because of the limitations, voice apps are just on the side-lines and not the main focus and once an economic model is developed, there will be a substantial rise in sales.
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